Incomparable, SA was started as a small company in 1984 in Johannesburg, South Africa. Working around a kitchen table, often late into the night, Jennifer Pascall was busy transforming small pieces of clay into buttons of all shapes and sizes. Many of the first designs, which are still popular today, were inspired by Africa’s rich ethnic artworks and distinctive wild animals. Over the years Incomparable began specialising in the creation of handmade buttons, craft pieces, craft kits, painting kits, greeting cards and jewelry. As the company evolved, ladies from the local community were hired and trained in the art of button making. Today, Jennifer’s entire family, as well as 45 women from the local community are involved in the business. Most of the Incomparable team had never held a paintbrush before they joined the company and are now absolute masters of their brushes and justifiably proud of their work.
The ladies sense of belonging within the company and skills as crafters not only gives them tremendous pleasure but also provides them with economic empowerment and has uplifted all their families.
Below is a colorful photograph of the Incomparable Team brightly dressed in traditional clothing. Many of these women have been a part of Incomparable from the early days and have played a vital role in the company’s success.
In the photo: Jennifer Pascall
The Incomparable team speak a large variety of languages including: isiNdebele, isiXhosa, isiZulu, Sepedi, Sesotho, and Setswana. The South African Constitution provides for 11 official languages, and states that everyone has the right to use the language and to participate in the cultural life of his or her choice.
The parent company in South Africa is involved in the entire production process: from the sourcing of the raw materials to the presentation of the finished products.
This allows us to confidently present a durable and unique product range of exceptional quality at an affordable price.
The company is also very strongly committed to using environmentally friendly materials and production processes.
Each button and craft piece is made and painted entirely by hand. Every button, once made is dried outside in the warm South African sun then fired to a bisque and hand painted. At this stage they are taken through a 24 hour firing to the hottest temperature the colours will withstand so as to ensure their complete durability and extreme hardiness.